METHOD TO ASSESS THE ATTRACTIVENESS OF REGIONS FOR INVESTORS
METHOD TO ASSESS THE ATTRACTIVENESS OF REGIONS FOR INVESTORS

Author(s): Olga Chkalova, Maksim Tcvetkov, Irina Tcvetkova, Dina Khayrullina
Subject(s): Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: investment climate; investment potential; investment risk
Summary/Abstract: Commercial network development based on growth strategies requires appropriate methodologies to assess the attractiveness of the location of shopping centres. The aim of this study is to develop and test a methodological approach that permits to comprehensively assess the attractiveness of the region and the options of sites for development. The authors illustrate a complex method to evaluate the location of shopping centres. The study was conducted using the regional market of the city of Nizhny Novgorod. The research elaborates a comprehensive methodology to assess the attractiveness of the region for investment in general and attractiveness available to specific marketplaces.

• Details
• Contents