Ускорението, отличителна черта на трансформациите в организациите
The acceleration - a distinctive feature of the transformations in organizations

Author(s): Manol Ribov
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Нов български университет
Keywords: transformation; change; immediacy; management team; vision; strategy; communicate; empowerment; short-term accomplishments;
Summary/Abstract: The traditional rules for carrying out transformations in organizations have tended to be too slow to cope with the cascade of novelties caused by the information and communication technologies. That requires those rules to be rethought as organizations move on to a regimen of continuous transformations related to the structural changes and cost reductions, to the change of the process and to the cultural change. To accomplish this, the organizations must respond appropriately to the signals of change sent by the external and internal environment. That refers to the technologies, customers, markets and competitors as well as to the key processes of organizations. Because of that special attention is paid to the projection and implementation of ransformations into the organizations.

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