Стратегическо планиране в застрахователните компании
Strategic planning of insurance operations

Author(s): Tzvetelina Andreeva
Subject(s): Business Economy / Management
Published by: Нов български университет
Keywords: strategic planning; strategic planning process; insurance company;
Summary/Abstract: The report examines the process of strategic planning of insurance companies. It outlines the methods used in the analysis of the business environment and the identification of key issues, as well as indicative plan for presentation of possible options for the company in the strategic planning process. The aim of the study is to outline the process of creating a strategy for future development of the company.

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