Изследване и управление доходността на продажбите за постигане на конкурентоспособен бизнес
Research and management of sales profitability to achieve competitive business

Author(s): Emiliya Vaysilova
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Нов български университет
Keywords: competitiveness; profitability; management;
Summary/Abstract: It is known that the competitiveness of the company depends on many factors. One of these factors is the effective management of the company and in particular of the production activity - regardless of the type of production - material or nonmaterial. In general, the implementation of whatever kind of business has one main goal - achieving positive financial result. Such a goal generates a striving for realization of maximum revenues, mostly through their main source - sales revenues. In this regard the study of the profitability of sales is an important and topical issue of the management. In the context of above mentioned thoughts, the main thesis of this paper outlines the study and management of the profitability of sales as a key factor to achieve high competitiveness of the company within the contemporary economic environment. The article presents a methodology for analysis of sales profitability which can be applied by the company management to achieve better competitiveness of the business activity.

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