Ефективното маркетингово управление на дестинациите с цел икономически и социални трансформации в туризма
Effective marketing destination management to economic and social transformation in tourism

Author(s): Nikolai Tsonev, Mariana Janeva
Subject(s): Business Economy / Management, Marketing / Advertising, Tourism
Published by: Нов български университет
Keywords: marketing management; transformations in business; tourism products;
Summary/Abstract: In the contemporary dynamically changing environment the effectiveness of management decisions in the field of organization of the economy and in particular of the tourism in a highly extend determines the implementation of modern technologies in management, leading to transformations in business. The marketing concept and in particular the marketing management had been transformed long ago into a philosophy of business, defining the strategic directions in its development.

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