Управленски практики за повишаване на конкурентоспособността на туроператорската и агентска дейност
Management practices for enhancing the competitiveness of tour operator and travel agent activity

Author(s): Svetla Tagareva
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: competition; management practices; tour operators; travel agents; human resources; technology; innovation; competences;
Summary/Abstract: In conditions of globalization and intensifying development of new technologies, the competition in the tourism market is becoming increasingly fierce. These new conditions necessitate innovative management practices, creativity in marketing solutions, flexible pricing and attractive products. To be competitive in the ever-changing tourism market, companies must identify and work on eliminating their outdated practices. Dynamic changes in the sector require a rethinking corporate strategy and imposing new adapted solutions. Competencies and qualification of staff are key factor to the development of companies in the field of tourism.

• Details
• Contents