Иновации и иновационни стратегии в семейното хотелиерство
Innovations and innovation strategies in family hotels
Author(s): Konstantin Zankov
Subject(s): Business Economy / Management, Tourism
Published by: Нов български университет
Keywords: family hotels; small hotels; innovation strategies; innovations; strategic management;
Summary/Abstract: The study is related to the specifics, trends and opportunities for innovation and implementation of innovative strategies as part of strategic management in family hotels.
- Page Range: 457-463
- Page Count: 7
- Publication Year: 2016
- Language: Bulgarian
- Content File-PDF