Barriers of Using Corporate Social Networks in the Czech Republic
Barriers of Using Corporate Social Networks in the Czech Republic

Author(s): Markéta Kubálková
Subject(s): Politics / Political Sciences, Social Sciences, Economy
Published by: Vysoká škola ekonomická v Praze
Keywords: Corporate social networks; barriers; Czech firms
Summary/Abstract: Purpose: An enterprise social network can carry fast and efficient communication across the company, quick and easy sharing of information and knowledge. The main question is what are the barriers preventing greater expansion of ESN in the Czech Republic. The aim of the research is to identify the barriers that prevent the use of corporate social networks.Design/methodology/approach: The research builds on two previous surveys conducted in 2015. They are followed by a questionnaire survey (2017). The aim of this survey was to determine what communication tools companies currently use. On the basis of the information obtained, qualitative research was conducted by the method of semi-structured interviews. Interviews were carried out with representatives of companies using corporate social network and representatives of the companies, which are engaged in deploying networks in companies.Findings: Paper identifies barriers hindering the wider use of ESN in companies. Barriers that we can find in the implementation phase, launching phase, and utilization phase - on both the staff and management side. And present advantages of ESN as reduction of the number of e-mails etc., and presents disadvantages – although the use of ESN is simple, ESN deployment is complex and not always successful. Management support and the company's readiness to innovate is essential. It is necessary to create a communication and collaboration strategy, editing plan and establish rules of ESN use.Research/practical implications: Results are relevant for the companies that want to use ESN effectively and realize the possibilities it offers – fast and simple communication and effective collaboration. Also, results are relevant for companies that want to deploy ESN.Originality/value: The main added value of this article is to compile an overview of barriers of using ESN on the management and staff side and to compile an overview of recommendations based on expert interviews.

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