Measuring regional competitiveness with special focus on the Danube Strategy
Measuring regional competitiveness with special focus on the Danube Strategy

Author(s): Róbert Kovács, Ivett Sipos
Subject(s): Geopolitics
Published by: Kossuth Kiadó Zt.
Summary/Abstract: The Mercedes factory through their lawyer sent a letter to the mayor of Kecskemét to establish contact with the town because of an investment project which could materialize in the city. The letter said that they were preparing an investment in a year and they selected five different countries, one of them in Hungary. Before the final decision they would like to contact the city. At the first meeting, the mayor of Kecskemét wanted to know why they chose their city, what take an offer to mercedes to select for the place of the fabric the city. We are not sure whether it happened as in that short story, but something similar had to happen. Our opinion is that Kecskemét is practically part of the agglomeration of Budapest, is not more than one hour by car from the capital city. But it is a situated in BácsKiskun county which has bad social and economic indicators with a high unemployment rate. Despite this Kecskemét had a strong industrial background, skilled people to serve the potential investment. What can the local government do to convince the german visitors on a positive decision for them? Tatabánya, a town north-west of Budapest, by the end of 1990s created an organization to help investments. They were authorized to sell their plots and serve potential investors with the maximum comfort, made preparations to bring all necessary information on the city and its surroundings to the potential investors, and helped to ease the bureaucratic procedures for them. In the end it was a success story since Kecskemét won the investment.

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