The EU media policy and the EU2020 Strategy: New roles and actions for players of the Creative Europe
The EU media policy and the EU2020 Strategy: New roles and actions for players of the Creative Europe

Author(s): Violaine Hacker
Subject(s): National Economy, Supranational / Global Economy, Business Economy / Management
Published by: Kossuth Kiadó Zt.
Summary/Abstract: The Old Europe is used to promoting the notion of cultural diversity which represents the spirit of its singularity. Indeed, this orientation means the opportunity to realize the potential of Medias as a key driver for EU integration, values and prosperity – both material and spiritual. As a consequence the EU – entity with strong shared cultural values and traditions –, is still struggling to implement a worthwhile cultural agenda across its policy fields. Also promoting a competitive and diverse single market for audiovisual works is a top EU policy priority. In this respect, branding Europe as the place to create entails political economy reform. The newly proposed ‘Creative Europe’ programme will therefore help preserve cultural heritage while increasing the circulation of creative works inside and outside the EU. The programme presented in July 2011 will play a consequential role in stimulating cross border co-operation, promoting peer learning and making these sectors more professional. The Commission will then propose a financial instrument run by the European Investment Bank to provide debt and equity finance for cultural and creative industries. It supposes to tailor the regulatory and institutional frameworks in supporting private-public collaboration as a model of coresponsibility. This entails a new paradigm closed to the one of the ‘experience economy’.

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