Verejná diplomacia SR v roku 2010
Slovakia’s public diplomacy in 2010

Author(s): Ondrej Gažovič
Subject(s): Politics, International relations/trade, Politics and Identity
Published by: Research Center of the Slovak Foreign Policy Association (RC SFPA)
Keywords: Slovakia; 2010; public diplomacy; Institutional framework; global presentation;
Summary/Abstract: The text assesses Slovakia’s public diplomacy in 2010. While 2009 presented a number of hopeful moments in this field, 2010 could be referred to as a period of reconfiguration. In Slovakia’s case, 2010 confirmed the conclusions of expert analyses stating that public diplomacy projects in Central and Eastern European countries are especially vulnerable and prone to discontinuous development related to the election cycle. The June 2010 parliamentary elections are closely related to many of the changes in the institutional and contextual focus of Slovakia’s public diplomacy addressed in this text. Furthermore, the text offers a survey of the practical implementation of this policy, the 2010 opportunities that were seized or laid-waste, as well as thoughts on the future perspective of public diplomacy in the context of Slovakia’s foreign policy.

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