Проблеми и насоки за повишаване възвръщаемостта на инвестициите в търговски молове в България
Problems and Guidelines for Increasing the Return on Investments in Shopping Malls in Bulgaria

Author(s): Elitsa Gramatikova
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: Investments; Return; Shopping Malls
Summary/Abstract: The article briefly analyzes the state of the built shopping malls in Bulgaria during the period 2006-2017. Despite a euphoric feeling by the building of modern shopping centers in our country, only a decade later many projects remain unrealized or started, but unfinished. The problems of domestic enclosed malls are revealed, among which are bad design, insufficient parking places, lack of a development program, poor mix of tenants and non-compliance with the lower purchasing power of Bulgarian consumers. Because of numerous problems, the first opened shopping malls in Bulgaria have to reposition themselves on the market due to insufficient number of visitors and financial default. The article presents guidelines for preventing mistakes in next projects and for achieving a higher return on investments in shopping malls.

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