The Equestrian Tourism Valorisation in Romania
The Equestrian Tourism Valorisation in Romania

Author(s): Violeta Andreea Andreiana, Lucreţia Mariana Constantinescu, Maria Cristina Stefan
Subject(s): Economy
Published by: Editura Lumen, Asociatia Lumen
Keywords: equestrian tourism; sustainable development; marketing strategy in equestrian tourism; local attractiveness; online tourism promoting
Summary/Abstract: Our argument for this achievement took into account medical recommendations for this tourism product, giving tourists the possibility of treating major medical conditions (e.g. autism, depression, poliomyelitis squeals, encephalitis, neurological disorders, behavioral disorders, stress, etc.) and the fact that the first herds of horses in Romania are attested in documents since 1870. Romania holds a recognized potential to develop this tourism product, due to its natural setting that offers multiple equestrian tourism practice opportunities for Romanian and foreign tourists with multiple benefits for them. Admitting the fact that “the touristic space managing cannot be exclusively determined by its natural properties”, our paper aims a tourism marketing strategy portfolio within positive results for the Romanian equestrian tourism promotion and also may increase the local attractiveness of the regions/areas/localities of our country within potential to equestrian tourism development.

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