ANALYSIS OF THEORETICAL APPROACHES TO INTEGRATED MARKETING COMMUNICATIONS
ANALYSIS OF THEORETICAL APPROACHES TO INTEGRATED MARKETING COMMUNICATIONS
Author(s): Liljana Siljanovska
Subject(s): Marketing / Advertising
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: Internet; multimedia; integrated; marketing; communications
Summary/Abstract: Internet Marketing Communication is the most effective way of achieving continuous two-way communication in the marketing, 24 hours a day. It is an interactive, flexible and cost effective way through which the company pursues its established online marketing communication goals. This is why the decision to use the Internet in the Integrated Marketing Communications should be taken seriously, which means giving timely answer to all questions addressed to the company, regularly updating the corporate network site with the latest and most current information, using online integrated marketing communication tools in every possible way, measuring the results from the Internet communication, etc.
Book: СОЦИАЛНАТА ИКОНОМИКА В УСЛОВИЯ НА ОГРАНИЧЕНИ РЕСУРСИ – ТЕОРИЯ И ПРАКТИКА
- Page Range: 21-40
- Page Count: 20
- Publication Year: 2017
- Language: English
- Content File-PDF