Comunicare şi strategii ale persuasiunii centrate pe auditoriu
Communication and Persuasion Strategies Centered on the Audience

Author(s): Constantin Grecu
Subject(s): Communication studies
Published by: Trivent Publishing
Keywords: communication; persuation; audience; strategy; political discourse.
Summary/Abstract: This article discusses communication with reference to public discourse, especially political, meant to influence the beliefs, attitudes, and actions of the people it addresses. Therefore, the present material analyses strategies of persuasion in public communication, as well as the nature and the types of the targeted audience. Using persuasive means in relationship to the audience does not always lead to reaching the goals, therefore sometimes veritable disputes can be generated.

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