Medialne kreacje doradców (przypadek dyskursu kulinarnego)
Advisers’ media creations (the case of culinary discourse)

Author(s): Ewa Ficek
Subject(s): Language studies, Language and Literature Studies, Theoretical Linguistics, Philology
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The author of this article tries to look at the process of managing the images of advisers (more precisely: hosts of TV cooking shows such as Doradca smaku or Mój przepis na…). In her analyses (of media-linguistic tone) the author takes into account such components of the media image related to the advisers/ “chefs” as: their attributes (desirable and presented – not only on the glass screen); speaking behaviour and/or the methods of giving instructions; appearance, clothing and the place where the “chefs” present themselves to the audience. The regularities or peculiarities noticed in this respect deepen the knowledge about TV cooking shows and also allow to initially catch what various forms have in common and how “the role” of a TV cooking show host is constructed today.

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