Предизвикателства пред мултинационалналните компании:
Challenges for multinational companies:

Changes in leadership conceptions, human capital and management of cross-cultural disparities

Author(s): Martin Zafirov
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Economic development, Human Resources in Economy, Globalization
Published by: Нов български университет
Keywords: Globalization; Leadership; Multinational companies; Specifics; Problems; Five determinants; Heerte Hofstede; Leadership approach; Talent management; Measurement, conclusions; Recommendations
Summary/Abstract: In this article, the subject of research is the impact that globalization has on leadership in multinational companies. The main types of leadership that can be applied in a multinational company are defined with their specifics, benefits and problems – are defined. For this purpose, the model of five determinants (5-D model) by Heerte Hofstede for the measurement and comparison of national cultures and the leadership approach related to talent management is presented. On this basis, own assessments, conclusions and recommendations for enhancing the efficiency of management in a multicultural environment are formulated.

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