Regional and national expansion of foreign market chains and perspectives for development of our domestic market Cover Image
  • Price 4.50 €

Експанзията на чуждестранните търговски вериги на регионално и национално ниво и перспективите за развитието на вътрешния ни търговски пазар
Regional and national expansion of foreign market chains and perspectives for development of our domestic market

Author(s): Vladimir Yolov
Subject(s): Economy, National Economy, Supranational / Global Economy, Economic development
Published by: Нов български университет
Keywords: Global, regional and national perspectives; Foreign chains; Bulgarian market
Summary/Abstract: A new phase of the retail trade development was initialized with the introduction of the international market chains. The process of examining the nature and the role of the international commercial chains competitiveness shall bring out numerous questions, both of theory and practical essence. In this sense, it is important for the commercial chains managers to be well introduced and to analyze the specific particularities of the specific Company.