A ‘Happy’ Coincidence: Cognitive Capitalism and Well-Being Enhancement in Schools
A ‘Happy’ Coincidence: Cognitive Capitalism and Well-Being Enhancement in Schools

Author(s): James Reveley
Subject(s): Philosophy, Economy, Political Philosophy, Political Theory, Political economy
Published by: Addleton Academic Publishers
Keywords: cognitive capitalism; schools; neoliberalism; Michael A. Peters;
Summary/Abstract: ‘Almost certainly we are witnessing a shift to...a market individualism of neoliberalism where the self is shaped as a utility maximiser, a free and contractual individual, who is self-constituted through the market choices and investment decisions that he/she makes....In the face of increasingly technical and functional forms of literacy and of schooling, we might inquire whether school in an age of consumerism promotes a relation to the self based on truth-telling or whether this relation has been replaced by another primary ethos: happiness, security, survival, success, ‘self-improvement,’ wealth.’ (Besley and Peters, 2007: 18)

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