EXECUTIVE SUMMARY
EXECUTIVE SUMMARY

Author(s): Antti Sillanpää
Subject(s): Politics, Psychology, Media studies, Geography, Regional studies, Communication studies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Moldova; Russia; Kremlin; information; communication; media; narratives; ramifications; executive summary;
Summary/Abstract: This study describes the current information environment of Moldova. The main focus is on how societal vulnerabilities are exploited by political actors who are following policies promoted by the Kremlin. The mechanisms linking societal vulnerabilities and people’s behaviour are described here in order to better understand the Moldovan information environment, especially the Russian influence on Moldovan politics. Compared to a traditional target audience analysis, this study highlights the importance of the structure of media environment, which promotes hostile Kremlin narratives in Moldova (see picture page 5). This study assumes that societal problems are not discussed in a vacuum. Moldovans’ perception of what is going on around them and the actions they take in response are shaped by the structure of and key actors in the media environment. As a result, only some topics are selected for public consumption.

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