LANDSCAPING THE MEDIA MARKET AND IDEOLOGICAL POSITIONING
LANDSCAPING THE MEDIA MARKET AND IDEOLOGICAL POSITIONING

Author(s): Igor Munteanu
Subject(s): Politics, Language studies, Psychology, Media studies, Geography, Regional studies, Communication studies, Government/Political systems, Evaluation research
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Moldova; Russia; media; communication; information; media market; ideological positioning; editorial policy; language; bias;
Summary/Abstract: News-making is a powerful instrument for shaping public sentiment. We have attempted to map the Moldovan media in order to highlight its variety. Three factors were considered in positioning the various media outlets on the chart: (1) Are the media outlets state owned or privately owned? (2) Do they broadcast in Russian or in Romanian? (3) Do they use cultural/ geopolitical framing? Ownership data is publicly available, but the rest of the information was gleaned by surveying the editorial line of each media outlet.

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