Designowanie kina w przestrzeniach miasta: wideomapowanie architektury
Urban Designing – Video Mapping of Architecture

Author(s): Andrzej Gwóźdź
Subject(s): Media studies, Film / Cinema / Cinematography
Published by: Instytut Sztuki Polskiej Akademii Nauk
Keywords: video mapping of architecture;Peter Greenaway;“augmented” cinema
Summary/Abstract: The author analyses the practice of video mapping as a form of “augmented” cinema in the urban environment – between the pole of performance and the pole of design. In the analysis he refers to traditional orders of screening (magic lantern, cinema) and experiments with “the art of light” (Bauhaus). Then as well as today visuality seems to be the result of a trick which replaces a “deep” look with a superficial one. Particular attention is paid to the pragmatics of the phenomenon, which is based on relating a place of projection with a mobile viewer-flâneur who haptically experiences urban screens. The author demonstrates an installation nature of similar screening practices (Peter Greenaway) leading to the fusion of architecture and designed images. While referring to designing Berlin by means of “good” light of video mapping he notes the cleansing nature of such practices in the city filled with the memory of “bad” light (the Second World War). As a result nowadays cinema triumphs as a transitive medium certifying a circulatory character of a light spectacle whose 120-year-old film history is only a short evidence of the continuity of the projection techno-culture.

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