Ekonomia uwagi w ekosystemie mediów
The Economy of Attention in Media Ecosystem

Author(s): Michał Derda-Nowakowski
Subject(s): Media studies, Film / Cinema / Cinematography
Published by: Instytut Sztuki Polskiej Akademii Nauk
Keywords: economy of attention;“ubicomp” paradigm; social engineering; multitasking interface design
Summary/Abstract: The paper describes certain problems of the economy of attention in the contemporary ecosystem of media in the context of networking based on the myth of liberal democracy. It compares the “ubicomp” paradigm with the problems of user experience, the issues of media agenda-setting and global possibilities of social engineering. This applies mainly to the manipulation of emotions which create the image of the world. The problems of user experience are presented also in the context of multitasking interface design. The attention of the user became one of the most important elements of the economic game, where participants are the owners of the interfaces and the content providers.

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