An Analysis of Tourism Competitiveness in Romania
An Analysis of Tourism Competitiveness in Romania

Author(s): Virgil Nicula, Simona Spanu
Subject(s): Social Sciences
Published by: Trivent Publishing
Keywords: tourism management; competitiveness; sustainable development
Summary/Abstract: Tourism, an economic and social phenomenon of great complexity, implies providing a wide range of services and products by a variety of public and private sector economic agents, characterized by various interests, roles and responsibilities. This competiveness analysis in tourism is an analytical framework based on the data provided by the Word Travel and Tourism Council (W.T.T.C.) within the ”Competitiveness Monitor – 2016” which does the followings: provides a record of policy indicators and developments affecting the tourism and travel industry; compares national statistics, government policies and commitments; highlights the importance for the tourism industry of strategic planning and the need to be included in government policies and decisions.This research highlighted Romania's competitive advantages, which revealed key forms of tourism: rural tourism, ecotourism and adventure tourism, tourist circuits or cultural tourism, tourism health care, city-break tourism, whose development and promotion may strengthen Romania’s image as an attractive destination on the international tourist market.Creating quality products and services is crucial in order to have Romania aligned with European development requirements, as well as in order to increase its attractiveness and competitiveness as a tourist destination.

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