FRANCHISING IN POLAND – PAST, PRESENT, FUTURE
FRANCHISING IN POLAND – PAST, PRESENT, FUTURE

Author(s): Marta Ziółkowska
Subject(s): Economy, Geography, Regional studies, National Economy, Business Economy / Management, Economic policy, Evaluation research, Law on Economics, Marketing / Advertising
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: Easter Europe; Poland; economy; franchising; legislation; marketing; business model; evaluation;
Summary/Abstract: The current franchise model of enterprise development has evolved for centuries. Franchising in its contemporary form was initially developed in the American market, but owing to its universality, this model has gained supporters among entrepreneurs all over the world. Today, it is successfully applied in Poland, where nearly 1,2000 networks, both in the trade and services sectors, follow this model of development. This is so even though franchising is not regulated in detail by law in Poland, and the franchise agreement operates as an innominate contract in the legal order. The legal framework underlying franchise relationships is anchored in various regulations, in particular, those devoted to combating unfair competition.

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