FRANCHISING IN SLOVENIA – IERI, OGGI & DOMANI
FRANCHISING IN SLOVENIA – IERI, OGGI & DOMANI

Author(s): Igor Pavlin
Subject(s): Economy, Geography, Regional studies, National Economy, Business Economy / Management, Economic policy, Evaluation research, Law on Economics, Marketing / Advertising
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: Easter Europe; Slovenia; economy; franchising; initiatives; association; legislation; marketing; business model; evaluation;
Summary/Abstract: Foreign franchising emerged in Slovenia during the 1980s. Afterwards, it continued in various forms. The eighties of the twentieth century were the years when the common state began to fall apart. However, these were the years when Slovenia was the most developed republic of the Yugoslav federation, which included high levels of both exports and imports. One may observe three main fields where franchising first appeared. Car rentals, credit cards and hotels can be found in this group of imported franchise companies.

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