DEVELOPMENT OF FRANCHISING IN SERBIA
DEVELOPMENT OF FRANCHISING IN SERBIA

Author(s): Marica Vidanović, Tamara Kerković Milenković
Subject(s): Economy, National Economy, Business Economy / Management, Economic policy, Evaluation research, Economic development, Law on Economics, Marketing / Advertising
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: Easter Europe; Serbia; economy; franchising; development; legislation; marketing; business model; evaluation;
Summary/Abstract: Small and medium enterprises and entrepreneurs (SMEs) are a significant segment of the Serbian economy: they make up 99.8% of total active enterprises, employ almost 2/3 employees in the non-financial sector and participate with 57.7% in the GDP of Serbia. Every tenth company exports goods or services. Research on this segment of the economy, such as the “1,000 Employers Survey” of the USAID Project for Better Business Conditions, shows that only a third of small and medium-sized enterprises cover the entire Serbia, which means that others are trading with nearby neighbors. Even though, small and medium-sized enterprises and entrepreneurs (SMEs) make up the most significant, most efficient and vital segment of the economy of the Republic of Serbia, bearing in mind their contribution to the increase in employment, gross added value and real turnover.

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