Autostylizacja jako potrzeba podkreślenia indywidualności i wspólnotowości przez współczesną młodzież
Self-stylization as a need of embracing one’s individuality and sense of community by today’s youth

Author(s): Magdalena Pawlak
Subject(s): Social Sciences, Fine Arts / Performing Arts
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: today’s youth; self-stylization; fashion; individuality and sense of community
Summary/Abstract: Nowadays, youth being at the stage of development changes, seeks their identity differently than previous generations. It regards individualism as important part of its personality and identifies it with independence and freedom of choice. On the other hand personal identity determines social identity. Division of „me” – „us” defines contemporary society, which complements a person. Contemporary culture is characterized by continual changes. Youth manifests its identity through frequent image changes, stylizations. Fashion fulfills young generation’s need to stand out as well as the need of social approval. More frequently this phenomenon becomes a subject of research, including pedagogical.

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