ИЗСЛЕДВАНЕ НА КОНКУРЕНТОСПОСОБНОСТТА В ЗЕМЕДЕЛИЕТО
RESEARCH ON COMPETITIVENESS IN AGRICULTURE

Author(s): Bozhidar Ivanov, Vasil Stoychev
Subject(s): Economy, Agriculture
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: competitiveness; agriculture; market share; added value.
Summary/Abstract: In the literature and in the variety of economic theories, there is no commonly accepted definition of competitiveness, and the different definitions and perceptions of competitiveness are mainly due to a different view of the notion and conceptual breadth that is being invested. In the present study, we will look at it from a market performance perspective using an existing theoretical framework based on the definition of the Canadian Competitiveness Group, where competitiveness is related to "the ability to win and maintain a sustainable market share." The purpose of the paper is based on a developed methodological framework from SARA, which is based on two measurement vectors - maintaining market share and adding added value, analyzing the level of competitiveness in key sectors of Bulgarian agriculture. The results of this study will be compared with another well-known and widely-used methodology for analyzing the comparative competitiveness of products and products covered on external markets, known as the Ballasse indexes, allowing for a fuller study of the state and trends in the competitiveness of Bulgarian agriculture.

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