МОТИВАЦИЯ ЗА РАЗВИТИЕ НА ЗЕЛЕНО ПРЕДПРИЕМАЧЕСТВО
MOTIVATION FOR DEVELOPMENT OF GREEN ENTREPRENEURSHIP

Author(s): Tatiana Gevrenova
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: green entrepreneurship; green economy; environmental business.
Summary/Abstract: In response to problems with climate changes and scarcity of natural resources we are trying to convert traditional economic to sustainable one with different kind of green initiatives. Development of the ideas of sustainability and green entrepreneurship activities there could be more effective solutions of environment problems.The purpose of this report is to describe basic characteristics of green entrepreneurship and on this base to describe and study motivation for development of green entrepreneurship.The report contains a short view of existing literature about green entrepreneurship and main categorization of green entrepreneurship’s motives.In the last part of the report explains the meaning of green entrepreneur’s motives.

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