НАГЛАСИТЕ НА ЕВРОПЕЙСКИТЕ И БЪЛГАРСКИТЕ ПОТРЕБИТЕЛИ КЪМ ОПАЗВАНЕ НА ОКОЛНАТА СРЕДА И ЕКОЛОГИЧНИТЕ МАРКИРОВКИ
EUROPEAN AND BULGARIAN CONSUMERS’ ATTITUDES TOWARDS ENVIRONMENTAL PROTECTION AND ECO-LABELS

Author(s): Iva Kostova
Subject(s): Economy, Energy and Environmental Studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: consumer behavior; eco-labels; environmental protection; Bulgaria.
Summary/Abstract: The current rapid economic growth is closely related to overconsumption of natural resources and environmental pollution and deterioration worldwide. In order to tackle these issues, different approaches and instruments are developed as part of the environmental policy of the European Union. Eco-labels are an important information tool aiming to enhance environmentally friendly patterns of consumer behavior through providing details on the environmental impact of a product. The paper explores the attitudes towards environmental protection and eco-labels of Bulgarian consumers, in comparison with EU consumers.

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