Показатели за ефективност на търговските процеси
Key performance indicators of trade processes

Author(s): Bisser Katev
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: trade processes; efficiency; key performance indicators
Summary/Abstract: This paper presents the four steps to create a model for the selection of key performance indicators to assess the effectiveness of trade processes. Decomposed trade processes are related to clients. Key actions are taken to address the risks and opportunities of this process. A multiple map of customer-related activities has been proposed. A data collection plan for performance metrics has been developed. The importance of analyzing performance indicators to improve future work and planning activities for enhancing the competitive position of wholesalers is highlighted.

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