Smart technologies in Estonian retailing
Smart technologies in Estonian retailing

Author(s): Heve Kirikal, Liina Maasik
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: Sales area; labour shortages; unemployment; smart technologies; self-service box; e-shop; mTasku
Summary/Abstract: In 2016, the sales area per capita in Estonia was 1.14 m², ranked 13th among the countries of Europe. The sales area in Estonia is growing even further. New makers are coming to the market from Poland and Germany (Pepco and Lidl). Sales growth is increasing. If in 2016 sales increased by 6.8% compared to the previous year, then in 2017 it was already 8%. Competition is intense, new shopping centres are opening. The completion of four commercial projects will increase sales space by 40%. According to 2017, unemployment was the lowest in the euro area for nine years (8.5%). Estonia also faces labour shortages, unemployment is 5.4% (2018, Qtr II). Tight competition and increasing labour shortages force the search for help with smart technologies.

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