Проучване на пазара на черупкови плодове в област Варна
Survey of the nut market in Varna region

Author(s): Maria Tokusheva
Subject(s): Economy
Published by: Икономически университет - Варна
Keywords: survey; nut market
Summary/Abstract: Modern merchants conduct multi-face research to identify customers' interest in the products and services they offer in both conventional and digital space. This is why the interest in marketing research based on the survey approach is also growing, and the actual market expectations that the company focuses on have to be ascertained. This paper aims to present a survey of the nut market in Varna region to help uncover the main consumer segments and their products and on this basis to design the operating system of the enterprise to ensure its effectiveness.

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