Разработване на иновационна стратегия посредством бенчмаркинг
Benchmarking as a method for developing an innovation strategy

Author(s): Milena Kirova, Irina Petrova
Subject(s): National Economy, Business Economy / Management, Micro-Economics
Published by: Икономически университет - Варна
Keywords: innovation strategy; innovation process; benchmarking
Summary/Abstract: The main function of the innovation management is developing and implementing of an innovation strategies. They are the result of the organization's mission, company culture and traditions, the life cycle of the company itself. One of the modern methods of business management is benchmarking. Its usefulness is expressed not only in the fact that is no longer necessary to find an innovation at the all costs. The analysis of the competitors achievements and mistakes makes it possible to build up an own innovation strategy that is as effective as possible. The aim of this work is to analyze the essence of benchmarking as an approach to developing an innovation strategy. It is defined as an "own investment" in the industry knowledge not only at national but also at the international level. As a result, innovations, such as new products for the company, as well as quality improvements, cost reduction, efficiency gains, increased market presence, etc. are achieved.

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