Връзка между ефикасността и ефективността при обслужването на клиентите и ценовата конкурентоспособност
Relationship between efficacy and efficiency of customer services and the price competitiveness

Author(s): Yordan Ivanov
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: price; perceived value; competitiveness; efficacy; efficiency; consumer satisfaction
Summary/Abstract: The competitiveness of business organizations in all its dimensions is a matter of concern to many researchers of economic relations over the years. Very often, especially in recent decades, price has been ignored as a factor of competitive dominance as it is concealed behind the quality and characteristics of commodities and services for exchange. Of course in this opinion has logic, but competitiveness can also be related with two key economic terms "efficacy" and "efficiency" of customer service and these are related to the perceived value and the price. Therefore price is not just a fundamental lever in economics but also a measure of competitiveness

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