Специфика на маркетинга на взаимоотношенията с клиенти
Specificities of customer relationship marketing

Author(s): Tsanko Stefanov
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: customer relationships; marketing; specificities
Summary/Abstract: Relationship marketing aims at forming a strong customer loyalty to the company. It affects every aspect of everyday lives of costumers, gives them the opportunity to make the right product choice, stimulates their new ideas and is characterized by certain specificities that provoke scientific interest

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