Предимства на прилагането на ресурсно базираната теория при формулиране на операционната стратегия на фирмите
Advantages of the application of the resource based theory in the formulation of the operational strategy of the companies

Author(s): Stefan Kalpachev
Subject(s): Business Economy / Management, Micro-Economics
Published by: Икономически университет - Варна
Keywords: operational strategy; resource based theory; production performance; competitiveness; manufacturing
Summary/Abstract: Understanding the sources of a sustainable competitive advantage is of a key importance in formulating an enterprise's operational strategy, perceived as a common model of decisions that shape the long-term capability of each type of activity, and their contribution to the overall strategy by combining market requirements with operational resources. Based on a comparison of sustainable competition models based on environmental and resource-based exploitation, three types of resources are derived, the exploitation of which could lead to a firm competitive advantage

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