Поруке предлагача нових државних празника Србије
Messages by Proponents of New State Holidays in Serbia

Author(s): Senka Kovač
Subject(s): Customs / Folklore, Communication studies, Cultural Anthropology / Ethnology, Identity of Collectives
Published by: Етнографски институт САНУ
Keywords: holiday; message; communication; identity;
Summary/Abstract: The paper analyzes the messages addressed by the proponents of the new state holidays in Serbia to the communications collective, — the public. Analyzed in more detail is the new state holiday ‘Sretenje’ — Serbia Statehood Day. Persons in public office who took part in the shaping of the new state holidays in Serbia sent their messages to the public through different communication channels: 1) To the communications collective, the public, in Europe and the world: that the holidays they propose are acceptable for the united Europe; 2) To the communications collective, the public, in Serbia: that the holidays they propose are acceptable to the major part of its population, as these are the holidays which do not provoke ideological divisions. The research work in 2003 and 2004 will be directed at the recipients of these messages, that is, to the communications collective, or the public, with a view to defining the function of the new and old holidays in Serbia and their significance in shaping up a new cultural identity of the contemporary Serbian population.

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