STRATEGIC CHANGE PROCESS IN PRACTICE: FOUR CASE STUDIES IN KOSOVO
STRATEGIC CHANGE PROCESS IN PRACTICE: FOUR CASE STUDIES IN KOSOVO

Author(s): Diana Lekaj, Bardha Qirezi
Subject(s): Economy, National Economy, Financial Markets
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: strategy as practice;financial institutions Kosovo;strategic change;processes and practices;organizational context;
Summary/Abstract: This paper explores the process of organizational strategic change in four financial institutions in Kosovo. The study uses a ‘strategy as practice’ approach focusing on strategic change implementation processes and practices. It uses grounded theory approach (Charmaz, 2006) to examine the process of strategic change and to provide insights of change management from the practice perspective in Kosovo context. The study proposes 5 stages of change: experiencing crisis, diagnosing the organization, shaping change strategy, communicating change strategy, and implementing and stabilizing change. These phases are grounded in data and offer discussion on strategic change processes and insights on implementation process from management perspective.

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