RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT
RURAL TOURISM IN SERBIA AND IMPACT ON ECONOMIC AND SOCIAL DEVELOPMENT

Author(s): Marko Gašić, Vladan Ivanović
Subject(s): Economy, National Economy, Tourism, Socio-Economic Research
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: alternative tourism;rural tourism;sustainable rural tourism;development of rural areas;benefits of rural tourism;
Summary/Abstract: Tourism plays an important role in the developing country’s economy and is considered oneof the main industries for the growth of the country’s economy. Mass tourism is a thing of the past fortourism countries that want to develop their tourism in a good way and ensure sustainability in thefuture, and therefore alternative forms of tourism represent an essential orientation for the furtherdevelopment of tourism. Unique tourism products (among which the rural tourism product is especiallydistinguished) have become highly valued by tourists who want to escape the uniformity offered by globalizationand the modern way of life in urban city centers. In a large number of countries, considerableattention is paid to rural tourism, which records a constant growth rate of tourist demand and makes itan important component of the development not only of tourism, but also of rural areas as a whole. Thepaper presents the historical development of rural tourism in Serbia, as well as the material base andtourist transport of rural tourism in Serbia. The aim of the paper is to examine the degree of developmentof rural tourism in Serbia and to determine its economic contribution to the economic and socialdevelopment of the country, as well as to determine the limiting factors that prevent a more dynamicdevelopment of this economic activity in the country.

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