MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY
MONITORING CONSUMER NEEDS IN THE FUNCTION OF MAKING EFFECTIVE STRATEGIC DECISIONS GIVEN ON THE EXAMPLE OF THE “SEDMICA PLUS” LLC TRAVEL AGENCY

Author(s): Gordana Gavrić, Jelena Milenković
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: tourism;consumer needs;strategic management;
Summary/Abstract: Unless a company is state-owned, the relationship an organization nurtures towards its consumersis nowadays a significant factor of success and competitiveness. The aim of this paper is topoint out to the significance of monitoring consumer needs in modern business conditions and to, in theempirical section of the paper through research results, give specific suggestions to the management ofthe “Sedmica plus” Travel Agency from Negotin concerning the improvement of their business and inaccordance with the needs and wishes of their travellers.

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