THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA
THE IMPACT OF SOCIAL NETWORKS AND APPLICATIONS ON THE SELECTION OF TOURIST DESTINATIONS IN THE REPUBLIC OF CROATIA

Author(s): Dalija Kuvačić, Vlasta Roška, Nikolina Grljušić
Subject(s): Economy, Marketing / Advertising, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: social networks;applications;tourist destinations;research;significant correlation;
Summary/Abstract: The purpose of the paper is research and analysis of the impact of social networks and applications when selecting a tourist destination in Croatia. Social networks and applications have become essential for communication between users, but also for the presentation of tourist destinations to potentialtourists. In the survey, whose results we present in this paper, 100 tourists participated. Surveyquestionnaires were distributed through social networks to a random sample of respondents duringtheir stay in the Republic of Croatia. The survey was carried out in May 2017.The objective of this survey was to analyze how many tourists who come to Croatia know and use socialnetworks and applications when choosing their travel destinations and how information from socialnetworks influence their choice of places to stay. According to the results of the survey there is a significantcorrelation between the age and the level of education of respondents and the time that they spenda day on social networks and then between knowledge of social networks in the group and ways of planningtheir trips. The analysis of the results shows that there is a significant correlation between the ageof the respondents and their selection of travel destinations through social networks and applications.

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