FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET
FUTURE OF HOTEL INDUSTRY: THE CASE OF TECHNOLOGICAL INNOVATION, AND THE COMPETITIVENESS IN THE GLOBAL TOURISM MARKET

Author(s): Darko Milošević, Aleksandra Cvetković, Miroslava Marić
Subject(s): Economy, Tourism, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism;computer reservation system (CRS);internet technology;mobile marketing;
Summary/Abstract: The paper is based on an analysis of business model for online hotel reservation companies, the technology of used, analysis of tourist demand, competition between them, evaluation of innovative capabilities, and recommend of future strategy development of reservation systems. Findings of this study would benefit revenue managers, general managers, hotel owners, and corporate brand managers to make decisions and to formulate new policies concerning their online distribution, revenue, and brand optimization strategies.

• Details
• Contents