AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW
AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW

Author(s): Lazar Pavić, Karmen Pažek, Martin Pavlovič
Subject(s): Economy, Agriculture, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Agritourism;Tourists;Farmers;Agriculture;Diversification;
Summary/Abstract: This paper presents synthesized knowledge from the agritourism field from the last decade.Our aim was to critically present the most common agritourism topics in the literature, such as life-seeingand life-participating agritourism concepts, tourists’ view and farmers’ view on agritourism, togetherwith the most important economic and non-economic agritourism benefits and goals for both thesupply and demand sides. This paper also presents the impact agritourism has on economic diversificationof agriculture. Agritourism can help family farms to remain in business, preserve agriculturalheritage, maximize the productivity of farm resources through their recreational use, and improve theeconomic situation of local communities. Agritourism presents the potential to generate additional income,diversify the farming economy, lower risks and uncertainties and form a symbiotic relationshipbetween agriculture and tourism.

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