LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT
LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT

Author(s): Biljana Petrevska, Branko Nikolovski
Subject(s): Economy, National Economy, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Seasonality;tourism demand;entrepreneurship;tourism policy;
Summary/Abstract: Seasonality is general characteristic of tourism. As tourism contributes to economic growthand development, seasonality is noted as one of the most influencing factors for limiting continuous development.Thus, the article empirically tests the presence of tourism seasonality for the central level byexploring Macedonia, and the local level, by elaborating Ohrid (the most famous summer tourist spot) andSkopje (the capital). The statistical methodology covers computation of standard indicators, such as theGini index (G), the Seasonality Indicator (SI) and the Coefficient of Variation (CV). The study found nosignificant seasonal concentration in tourism in Macedonia, a presence of strong and powerful seasonalityfor Ohrid, and no seasonality for Skopje. As a consequence, the paper recommends design of specific tailor-made products and urges tourism key players to focus on policies and strategies for modifying tourismseasonality.

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