EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS
EVENT MANAGEMENT AND MANAGEMENT TOOLS IN ORGANIZATION OF MUSIC FESTIVALS

Author(s): Aleksandra Prodanović Stamenović, Miladin Kalinić
Subject(s): Economy, Business Economy / Management
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: event management;organization of the event;promotion of the event;music festival;
Summary/Abstract: The aim of this paper work is to represent of contemporary methods of organizing, promotion,and execution of the event, through personal experiences of authors in the organizing of theevents, but also trough review of current literature, written about this topic. As a representative example,were proceeded music festivals, because of great impact that they have on contemporary tourists’flows, but also on economic of destination where they took place.

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