MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT
MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT

Author(s): Róbert Štefko, Peter Gallo, Daniela Matusikova
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism importance;tourism development potential;managerial methods;strategic management;improvement potential;
Summary/Abstract: Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can supportthe activity of chosen region, destination or even tourism facility. In the field of tourism, it is importantto know the core potential and by choosing right managerial method this potential can be maximallyused and offered to tourism participants. The chapter subscribes the examples of managerial methodsthat can be used in tourism and in its analytical part it shows real research model that was used toevaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of itsuse in the aspect of increasing the number of visitors in analysed region. It points to the methodologyof calculating the regional potential in the context of modern management theories at a concrete example.It explains the procedures of using SWOT analysis and other strategic management methods as animportant methodological tool for solving the given problem. It points out the professional aspects ofsolving this problem and its effective use in practice.

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