DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM
DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM

Author(s): Aleksandra Pavlović Dimitrijević, Igor Trandafilović
Subject(s): Economy, Energy and Environmental Studies, Marketing / Advertising, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: digital marketing;bio-waste;ecotourism;
Summary/Abstract: The main goal of this study was to show that the digital marketing is an adequate and effective tool of the sustainable management bio-waste in ecotourism. The goal of the work was to point out the attitude of potential tourists who visit ecological tourist destinations and whether they act on marketing activities presented through the digital media system. The results of the research have shown that the digital marketing can be a significant segment of biotope management in ecotourism, consid¬ering the benefits of using digital media. The hypothesis of this research was – the digital marketing is a significant tool for researching sustainable bio-management, which has been confirmed. It has been established that the digital marketing is important in spreading awareness about bio-waste management in the population. The significance of digital marketing of bio-waste management in ecotourism is confirmed.

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