THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”
THE CURRENT STATE AND STRATEGIES FOR DEVELOPMENT OF TOURISM IN THE AREA OF EXCEPTIONAL FEATURES “VLASINA”

Author(s): Marina Vesić, Vedran Živanović
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: tourism;tourism development;motivation;protected natural area;Vlasina;
Summary/Abstract: For the purpose of more successful development of tourism in border regions of Serbia, suchas Vlasina, it is necessary to consider the existing situation through the available natural and culturalresources, in the first place, together with potential tourism attractions which would enrich the offer ofconcrete tourism destination. On the basis of the survey research and interviews, conducted in the end ofAugust 2017, it was discovered that the lake Vlasina represents the most attractive tourism resource of theentire area of exceptional features Vlasina, according to the local population, but also according to thetourists’ attitudes. The main goal of the paper is oriented towards gaining the basic data for assessmentof the current state and further tourism development in the area of exceptional features3 “Vlasina” byresearching the tourist’s and the local population’s attitudes on the given claims. One of the objectiveswas to research the perception of tourists and the local population, as well as to determine whether thereare significant differences in their perceptions, according to the gender structure between these two surveyedcategories. Obtained data were analyzed by using the t-test for independents samples and methodsof descriptive statistics in Statistical Program for Social Sciences. The main intention of the paper wasoriented towards exploring the best opportunities and the ways of further tourism development and presentationof the entire tourism offer of AEF “Vlasina”, through providing the guidelines and suggestionsfor concrete activities.

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